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Tory Burch: The Creation of an Entrepreneurial Empowerment Empire

8/7/2019

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Tory Burch is known to be one of the world's most successful businesswomen, designer, and philanthropist. Tory embodies all of the essential traits of a businesswoman: the ability to develop product ideas, build teams to develop her products, and use marketing strategies to build a strong brand loyalty to her business. 

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Straight out of college, Tory worked at some of the most prestigious businesses such as Zoran, Harper Bazaar, Vera Wang, Ralph Lauren, and Lowe. These experiences inspired Tory to create her own business. In 2004 Tory Burch launched “Tory Burch”, a fashion and empowerment brand. Tory Burch started “Tory Burch” with a small personal investment, along with some other investments from family members. However, it was not until 2009 that Tory began looking for investments from companies. At this time, Tresalia Capital invested in the company.  Since then, Tory has opened up numerous storefronts ranging in location all around the world. Additionally Tory has worked hard to develop an integrated website that can be accessed from countries all around the world. Due to the fact that “Tory Burch” is a private company, its revenue is not disclosed. However, as a sign of Tory Burch’s success, Forbes lists her net worth as $1 billion. 


The 2004 launch of “Tory Burch” signified Tory Burch’s first major entrepreneurial project. The first store location of “Tory Burch” was in Nolita, Manhattan. At this time, “Tory Burch” was known to all the locals as a vibrant, colorful, and eclectic local brand. As time progressed, more and more people from the tri state area began visiting the store, evidently creating a good reputation for this new brand. As a result of this increase in interest and an increase in sales, Tory Burch began looking to expand “Tory Burch”. Since then, Tory has opened 250 storefronts ranging in location from America to South Korea. “Tory Burch” is also featured in 3,000 department stores such as Saks Fifth Avenue, Bloomingdales, Bergdorf Goodman, Harrods, Nordstrom, and more. 
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Recently, Tory Burch had an interview in which she was asked what the biggest challenge has been in creating such a successful and world renowned company. She is credited with having an extremely surprising answer. She says, "gaining confidence to really believe in myself was a big one”. In this interview, Tory mentioned that she had published her first article on the company's website and receive feedback from a friend that was far from what she was hoping for. Her friend said that Tory was not centralizing around ambition enough, and it seemed like a shied away article. Tory says, "When I thought about it, she was absolutely right. And I was kind of mad at myself, because I was raised with three brothers not knowing there was any difference in what we could do. Our parents made us believe we could do anything. When I really looked at that article, and looked at myself, I realized I was a little timid when facing that word — and it was something I wanted to change." Tory was able to recognize her weaknesses and addressed them which resulted in her bettering her company and herself as a whole. As a result of this experience, Tory recognized that there was a need for a larger community in which female entrepreneurs would be able to converse and help one another in their business endures. Additionally, Tory wanted to create a more accessible way for female entrepreneurs to gain access to capital. 

The #EmbraceAmbition campaign launched by the Tory Burch Foundation.
In the same year as her first investment from Tresalia Capital, Tory launched her foundation the “Tory Burch Foundation”. One of the major reasons that the “Tory Burch Foundation” was created was so that female entrepreneurs would have better access to capital. Statistics show that only 2% of all venture capital dollars are invested towards female entrepreneurs. In an effort to change this the Tory Burch foundation works with Community Development Financial Institutions, and together they lend money to female entrepreneurs. In fact since 2009 Tory has been able to lend $46 million to female entrepreneurs. On International Women’s Day in March of 2019, Bank of America announced that they
wanted to contribute to the “Tory Burch Foundation” by investing $100 million into it. Additionally, the “Tory Burch Foundation” serves as a network for female entrepreneurs from all over the world. As a result of the creation of this foundation, women are considerably more likely to succeed in their business endeavours. ​

​Back in 2004 Tory never imagined that her company would grow to the magnitude that it currently sits at. Burch’s life story truly shows how with hard work and determination, anything is achievable. Tory Burch is so admirable because she has used her entrepreneurial success to help bolster the rest of the female entrepreneurial community. 

https://www.toryburch.com
https://www.careergirldaily.com/4-life-lessons-from-power-woman-and-billionaire-tory-burch/
http://www.toryburchfoundation.org/about/ 
https://www.forbes.com/sites/traceywelsonrossman/2019/03/20/the-tory-burch-foundation-is-working-to-de-stigmatize-female-ambition/ 
https://www.businessinsider.com/tory-burch-success-story-2013-1 
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